By Alissa Hamilton
Close to 3 quarters of U.S. families purchase orange juice. Its reputation crosses classification, cultural, racial, and neighborhood divides. Why accomplish that many folks drink orange juice? How did it flip from a luxurious right into a staple in exactly many years? extra vital, how is it that we don’t be aware of the genuine purposes at the back of OJ’s attractiveness or comprehend the approaches in which the juice is produced?
In this enlightening ebook, Alissa Hamilton explores the hidden background of orange juice. She seems on the early forces that propelled orange juice to prominence, together with a surplus of oranges that plagued Florida in the course of lots of the 20th century and the army’s have to supply nutrition C to troops in a foreign country in the course of global warfare II. She tells the tales of the FDA’s choice within the early Sixties to standardize orange juice, and the juice identical of the cola wars that among Coca-Cola (which owns Minute Maid) and Pepsi (which owns Tropicana). Of specific curiosity to OJ drinkers stands out as the revelation that almost all orange juice comes from Brazil, now not Florida, and that even “not from focus” orange juice is heated, stripped of taste, kept for as much as a yr, after which reflavored ahead of it truly is packaged and offered. The publication concludes with a thought-provoking dialogue of why shoppers have the fitting to grasp how their meals is produced.
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Extra resources for Squeezed: What You Don’t Know About Orange Juice: What You Don't Know About Orange Juice (Yale Agrarian Studies Series)
Squeezed: What You Don’t Know About Orange Juice: What You Don't Know About Orange Juice (Yale Agrarian Studies Series) by Alissa Hamilton